Time-compressed speech

Time-compressed speech is a technique used, often in advertising, to make recorded speech contain more words in a given time, yet still be understandable.

Contents

History

Before electronic methods were developed, spokespeople who could talk extremely quickly and still be understood were widely used, especially for disclaimers.

Methods

Advantages

The same number of words can be compressed into a smaller time, and thus reduce advertising costs, or more information can be included in a given radio or TV ad. Another advantage is that this method seems to make the ad louder (by increasing the average volume), and thus more likely to be noticed, without exceeding the maximum volume allowed by law.

Disadvantages

The effect of removing the silences and increasing the speed is to make it sound much more insistent, possibly to the point of unpleasantness.

Other uses

Other terms

Unfortunately, there are a variety of confusing terms used for this and related technologies:

See also

References